I have chosen pink to be the main colour of the blog as in my opinion it communicates power, strength and the ability to be oneself.

When I was younger, I used to pretend not like pink because I thought it would make me weak and useless, as I wanted to play with my friends including the boys.

The assumption I made was that pink was exclusionary because it was only for girls. My view of pink was that it was childish and not taken seriously.

This feeling lasted up to my late teens where I started embracing womanhood and femininity. I saw that’s who I was and realised that softness wasn’t a problem.

Pink was part of my identity, and it is something I wanted to embrace. Before I pretended not to like pink because I wasn’t ready to accept my softness. Me being girly and the notion of being girly was rejected by others as well.

 I began to realise that softness doesn’t equate to weakness and is rather a strength that harnessed in the right way can be a tool to realise one’s own potential.

Although conventional wisdom on pink contains certain ideas about what kind of women we are talking about, in what could be considered, “the girly image”, what I see in the colour pink is strength, leadership and happiness.

I believe the connotations of the colour pink fall into the former category where pink has been created through mass media advertising, film, television, fashion, and general motifs applied from one era to the next appearing in slightly altered forms aimed at trying to present a certain image of pink to the public.

The girly image is something that has been formed over many years and there has been constant supervision by patriarchal forces. In the past this visage would hold weakness but in today’s environment a different idea of pink exists in our brains.

This is one of strength, one of leadership and one that is not narrowly defined along preset boundaries of what is considered a gender normative role, but pink is a colour with more flexibility in its deployment and atmosphere.

Pink reminds me that I can be soft and delicate but also be a leader. Pink gives me a feeling of inspiration and motivation to be bold but also a general happiness.